How well is your business really doing? Find out now.
Benchmark exactly how well your business or brand is shaking up and breaking through in your sector using the Industry Disruption Scorecard. In seconds, discover where you're succeeding and highlight where changes can help you leap forward in terms of sales, awareness and growth. Download and start using within minutes.
We’re Hello Genius.
We help disruptive businesses win.
We believe great ideas deserve to win. That’s why we support game-changing businesses who promise to change the world through bold, clever and creative marketing that gets results. From our flagship Industry Disruptor Programme through to strategy, marketing, tone of voice and copywriting, we help you communicate your difference to customers, stand out in your market and gain the recognition you deserve.
Are you a start-up battling to define your ‘why’ and find your audience?
Whether you’re struggling to define your voice and differentiate yourself from your competitors, or you’re not sure how to sell what you do as a business, we put your audience first and help you make informed decisions to reach that audience. It’s time for you to leap forward in sales, awareness and growth. It’s time to get noticed.
Have you been around for a while and after a new perspective and strategy?
Your plan is a bit fussy and you’re not seeing the results you were hoping for by now. If you’re after a brand refresh, a tone of voice overhaul or a new cutting-edge perspective on your business, we know the right questions to ask to create and implement a strategy that will get you ahead and back on track to greatness.
Are you a leader in your market looking to grow and plot world domination?
Your business is killing it. Now is the time to venture into the unknown and reach greater heights. The thing is, you’re not exactly sure how to go about doing this or what direction to take. We’re here to make the necessary change by using a smart action plan to get people from around the globe to stand up and pay attention.
We’ll help your ambitious business kick ass and take names.
Don’t know how to reach your market? We listen, develop and implement strategies to overcome your challenges and meet your goals
Words matter. They’re the difference between success and failure. Your copy needs to sell. We write personality-led copy that sells.
Tone of Voice
How you speak to your audience is everything. Stand out, build trust and deepen your relationships with the perfect tone of voice. We’ll show you how.
When you need more leads, more customers and more sales, our marketing campaigns from email to blogging deliver what your business or brand needs.
Some really successful stuff we’ve done.
Our customers are heroes. Their great ideas change their customers' lives. And we love it when our customers succeed. Here are their stories.
“Makes it easy for me to do my job. Prompt, professional, and almost scarily clever when it comes to copywriting.”
Brian Hurley, Senior Managing Editor, Callisto Media
Don't worry, our blog doesn't feature dull pics of our latest team outing bowling or other self-serving "news" about our award wins. Here’s the latest advice, thoughts, ramblings, inspiration and insights from our powerful minds to yours.
Microcopy for e-commerce: What is it and why should I care?16th October 2018
The ultimate guide to writing a killer sales page (that actually sells without sounding hypey AF)2nd October 2018
The 6 reasons you f*&king hate your website (and it’s nothing to do with design)5th July 2018
How great marketing mechanisms shook up Star Wars: The Last Jedi12th April 2018
Is your great idea on its way to breakthrough?
So you've got a great idea? Well done, you. But that's not enough. There are very specific reasons why most great business ideas fail. Read the first chapter of Hello Genius founder Jody Raynsford's new book, The Wrecking Ball: How Businesses Disrupt Their Industries And Change The World to discover the six steps all successful disruptive business follow.
Some of our marvellous customers
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