ABOUT US

We’re hello genius,

here’s our story.

 

 

 

 

Changing the face of your sector brings many challenges.
We’ve developed a blueprint to help disruptive entrepreneurs and brands break through.

Led by strategy. Driven by results.

We believe great ideas deserve to win. That’s why we support game-changing businesses who promise to change the world through bold, clever and creative marketing that gets results. From our flagship Industry Disruptor Programme through to strategy, marketing, tone of voice and copywriting, we help you communicate your difference to customers, stand out in your market and gain the recognition you deserve.

It's up to your audience.

People are overwhelmed with marketing messages. They’ve become masters at ignoring the content you’ve given your heart and soul. So it’s OK to think, “What’s the point when no one is looking or paying attention?” But,  this is exactly why you have to cut through the noise and realise it’s your audience who makes the final decision. If you go in blind and assume you know what they want (and need), it’s highly likely you’ll get lost among the existing noise. How do they know you’re the right person to help them? Through audience specific content and marketing, we help you let your customers know why you’re the right brand for them.

WHAT WE DO

Copywriting
Brand Messaging
Awards Writing
Brand Strategy + Consulting
Website Copy
Email Marketing
Tone Of Voice Guide
Art Direction
Print Communication + Brochure Design
Brand Identity
Social Media
Marketing Campaigns
PR

THE SECTORS WE SUPPORT

Law
Property
Automotive
Health & Fitness
Life Coaching
Corporate
Retail
Hospitality
Arts & Culture
Travel
Education
Charity

THE LAWS WE LIVE AND CREATE BY

Keep asking questions.

When you stop being curious, creativity dies. We always ask the question “why?” to the way we approach customer work and to the way we work internally. We never stop questioning the status quo. Questioning everything and keeping an open-mind is our weapon against mediocrity. We ask the right questions, too. Instead of “is this a threat to us?” or “what’s the point of spending time on this?”, we say “how do we make this work for us?” and “what opportunities can be gained from getting this right?” We’re always asking “why not?”

Metrics matter.

Everything begins and ends with results. And we measure those results with our daily, weekly, monthly, quarterly and annual metrics. Every week, without fail, we look at the metrics. We all know the metrics and for good reason. This is our heartbeat. We know what we have to do each day, we know where we’re going and we know how close we are to our goals. Before we make any decision or investment we ask, what are the metrics?

Keep moving forward.

Failure doesn’t define us. Success doesn’t make us complacent. When we set a course of action, we keep moving forward until we succeed. We understand there are many stumbles, roadblocks, obstacles and challenges along the way. But together we’re there to encourage, cajole, pep up and make each other laugh as we go through the journey.

No dicks allowed.

We have a zero tolerance policy on being a douchebag. There’s never any situation where the workplace needs to be stressful or where people should be made to feel stupid, worthless or unappreciated. That’s why we won’t tolerate anyone being a “D”. And that means anyone – client, team member or supplier. If they’re a dick, they’re out.

It’s all about the money, money, money

We don’t do what we do for the money, but we deeply understand the importance of keeping an eye on the pennies. We track every penny and share everything. We understand the path to the highest level of creativity doesn’t come from holding onto ideas. Ideas need to be taken from the mind and implemented, played with, discussed and expressed before they can be truly useful. That’s why we know sharing everything is the best way to express those ideas and bring them to life. We’re also our customers’ trusted advisors; they trust us with the truth. That’s why we don’t hold back ANYTHING. If it’s not working, they know. If it won’t work, we tell them.

WANT TO WORK WITH US?

Send us your questions and project scope at hello@hellogenius.co.uk

 

Fancy a chat? Call us on 01273 921430

 

Prefer to meet in-person? Pop by our office and let’s chat over a cuppa (make sure we’re in first) You can usually find us at Projects, 8-9 Ship Street, Brighton BN1 1AD.