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The 6 reasons you f*&king hate your website (and it’s nothing to do with design)

The 6 reasons you f*&king hate your website (and it’s nothing to do with design)

by Jody Raynsford | Jul 5, 2018 | All, Website Copywriting

Face it. No matter how much you tweak or fiddle with your website, there’s something about the sight of it that makes you recoil from it harder than Dracula from garlic. When you launched your site when it was all shiny and new, you had big hopes for it. But as...
How great marketing mechanisms shook up Star Wars: The Last Jedi

How great marketing mechanisms shook up Star Wars: The Last Jedi

by Jody Raynsford | Apr 12, 2018 | All, Sales copy, Uncategorised

There is a lot of crossover between franchise storytelling and marketing. A lot. Take Star Wars: The Last Jedi, for example. If you’ve been following me online, you know that I’m not exactly overjoyed with The Last Jedi.   But for all the issues I personally have with...
How does your brand inspire real customer loyalty?

How does your brand inspire real customer loyalty?

by Jody Raynsford | Oct 4, 2017 | All, Disruptive business

Here’s a quick quiz on customer loyalty. If your business suffered an injustice that meant you had to shut your doors through no fault of your own, what would your customers do? Shrug their shoulders and drift away to your competitors? Freeze and not doing...
The #1 trait your business needs to smash your competition

The #1 trait your business needs to smash your competition

by Jody Raynsford | Apr 28, 2017 | All, Marketing strategy

When you begin your journey as an entrepreneur, it’s hard to imagine how the greats like Apple and Lovefilm created their immense success despite killer opposition. Competing against overbearing competitors and successfully changing your industry may seem like an...
Does your business lack momentum?

Does your business lack momentum?

by Jody Raynsford | Mar 31, 2017 | All, Disruptive business, Marketing strategy

As an entrepreneur or small business owner, pitching a brand new idea to your market can be unexpectedly fruitless. Standing on a crowded street corner, a world full of strangers can pass you by without a second glance. You have an incredible idea, a product with shed...
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Recent Posts

  • Microcopy for e-commerce: What is it and why should I care?
  • The 6 reasons you f*&king hate your website (and it’s nothing to do with design)
  • How great marketing mechanisms shook up Star Wars: The Last Jedi
  • How does your brand inspire real customer loyalty?
  • The #1 trait your business needs to smash your competition

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