by Jody Raynsford | Apr 3, 2022 | Content marketing
Recently, you may have seen notifications on your LinkedIn account recently asking you to subscribe to a multitude of your connections’ LinkedIn Newsletters? You may be asking yourself, who are these cheeky imposters and what business do they have with me? Well,... 
by Jody Raynsford | Oct 16, 2018 | Tone of Voice, Website Copywriting
69% of all e-commerce visitors abandon their shopping cart. So, why do people have commitment issues with shopping carts? Hidden shipping costs, creating a new account, concerns about payment security, confusing and complicated checkout flows… There’s a lot of reasons... 
by Jody Raynsford | Jul 5, 2018 | All, Website Copywriting
Face it. No matter how much you tweak or fiddle with your website, there’s something about the sight of it that makes you recoil from it harder than Dracula from garlic. When you launched your site when it was all shiny and new, you had big hopes for it. But as... 
by Jody Raynsford | Apr 12, 2018 | All, Sales copy, Uncategorised
There is a lot of crossover between franchise storytelling and marketing. A lot. Take Star Wars: The Last Jedi, for example. If you’ve been following me online, you know that I’m not exactly overjoyed with The Last Jedi. But for all the issues I personally have with... 
by Jody Raynsford | Oct 4, 2017 | All, Disruptive business
Here’s a quick quiz on customer loyalty. If your business suffered an injustice that meant you had to shut your doors through no fault of your own, what would your customers do? Shrug their shoulders and drift away to your competitors? Freeze and not doing... 