by Jody Raynsford | Jul 5, 2018 | All, Website Copywriting
Face it. No matter how much you tweak or fiddle with your website, there’s something about the sight of it that makes you recoil from it harder than Dracula from garlic. When you launched your site when it was all shiny and new, you had big hopes for it. But as... 
by Jody Raynsford | Apr 12, 2018 | All, Sales copy, Uncategorised
There is a lot of crossover between franchise storytelling and marketing. A lot. Take Star Wars: The Last Jedi, for example. If you’ve been following me online, you know that I’m not exactly overjoyed with The Last Jedi. But for all the issues I personally have with... 
by Jody Raynsford | Oct 4, 2017 | All, Disruptive business
Here’s a quick quiz on customer loyalty. If your business suffered an injustice that meant you had to shut your doors through no fault of your own, what would your customers do? Shrug their shoulders and drift away to your competitors? Freeze and not doing... 
by Jody Raynsford | Apr 28, 2017 | All, Marketing strategy
When you begin your journey as an entrepreneur, it’s hard to imagine how the greats like Apple and Lovefilm created their immense success despite killer opposition. Competing against overbearing competitors and successfully changing your industry may seem like an... 
by Jody Raynsford | Mar 31, 2017 | All, Disruptive business, Marketing strategy
As an entrepreneur or small business owner, pitching a brand new idea to your market can be unexpectedly fruitless. Standing on a crowded street corner, a world full of strangers can pass you by without a second glance. You have an incredible idea, a product with shed...