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The Ultimate Guide To LinkedIn Newsletters

The Ultimate Guide To LinkedIn Newsletters

by Jody Raynsford | Apr 3, 2022 | Content marketing

Recently, you may have seen notifications on your LinkedIn account recently asking you to subscribe to a multitude of your connections’ LinkedIn Newsletters? You may be asking yourself, who are these cheeky imposters and what business do they have with me? Well,...
Microcopy for e-commerce: What is it and why should I care?

Microcopy for e-commerce: What is it and why should I care?

by Jody Raynsford | Oct 16, 2018 | Tone of Voice, Website Copywriting

69% of all e-commerce visitors abandon their shopping cart. So, why do people have commitment issues with shopping carts? Hidden shipping costs, creating a new account, concerns about payment security, confusing and complicated checkout flows… There’s a lot of reasons...
The 6 reasons you f*&king hate your website (and it’s nothing to do with design)

The 6 reasons you f*&king hate your website (and it’s nothing to do with design)

by Jody Raynsford | Jul 5, 2018 | All, Website Copywriting

Face it. No matter how much you tweak or fiddle with your website, there’s something about the sight of it that makes you recoil from it harder than Dracula from garlic. When you launched your site when it was all shiny and new, you had big hopes for it. But as...
How great marketing mechanisms shook up Star Wars: The Last Jedi

How great marketing mechanisms shook up Star Wars: The Last Jedi

by Jody Raynsford | Apr 12, 2018 | All, Sales copy, Uncategorised

There is a lot of crossover between franchise storytelling and marketing. A lot. Take Star Wars: The Last Jedi, for example. If you’ve been following me online, you know that I’m not exactly overjoyed with The Last Jedi.   But for all the issues I personally have with...
How does your brand inspire real customer loyalty?

How does your brand inspire real customer loyalty?

by Jody Raynsford | Oct 4, 2017 | All, Disruptive business

Here’s a quick quiz on customer loyalty. If your business suffered an injustice that meant you had to shut your doors through no fault of your own, what would your customers do? Shrug their shoulders and drift away to your competitors? Freeze and not doing...
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Recent Posts

  • The Ultimate Guide To LinkedIn Newsletters
  • Microcopy for e-commerce: What is it and why should I care?
  • The 6 reasons you f*&king hate your website (and it’s nothing to do with design)
  • How great marketing mechanisms shook up Star Wars: The Last Jedi
  • How does your brand inspire real customer loyalty?

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