by Jody Raynsford | May 4, 2016 | All, Marketing strategy
Do your prospects know you’re trying to catch their attention? I ask this as a result of some of the consultations I’ve been doing recently around delivering your message. It’s vitally important for you to develop a USP or value proposition which resonates with your... 
by Jody Raynsford | May 3, 2016 | All
Every copywriter has their kryptonite. There is always an aspect of copy which confounds every copywriter, at least once in their career. It varies between copywriters. But, for me, it’s headlines. Yes, that’s right. THE most important part of any sales letter,... 
by Jody Raynsford | Feb 10, 2016 | All, Marketing strategy, Tone of Voice
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by Jody Raynsford | Feb 3, 2016 | All, Marketing strategy, Tone of Voice
Is it that time of year again? No, not Christmas. The other one. The one that’s a bit of a drag whether you’re allowed to be involved or not. Yep, that’s it – V-Day. 14th Feb. The spend-all-your-cash-on-an-already-half-dead-bunch-of-flowers day. Well... 
by Jody Raynsford | Jan 10, 2016 | All
How entering business awards can rocket your sales, boost awareness and exposure and help you leave the competition in your wake. Picture it now. You’re sat there staring up at the host on stage, fiddling with the edges of the envelope. The audience is tense and...