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Why we’ve closed our doors

We’re doing something unprecedented. We’re shutting up shop. Closing the doors. Pulling the curtains on new customers from today. But this doesn’t mean we’re gone for good. (And it doesn’t mean we’re skiving off on our Christmas hollies early, either). “So what?’, you may ask. And that’s a very good question – however, I wanted to write this short post about why we’ve done this in the hope that other …

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Microcopy for e-commerce: What is it and why should I care?

69% of all e-commerce visitors abandon their shopping cart. So, why do people have commitment issues with shopping carts? Hidden shipping costs, creating a new account, concerns about payment security, confusing and complicated checkout flows… There’s a lot of reasons why users bounce at the last minute, and for the most part, they all have one thing in common: microcopy. What exactly is microcopy? Microcopy (UX writing) is the words …

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The 6 reasons you f*&king hate your website (and it’s nothing to do with design)

Face it. No matter how much you tweak or fiddle with your website, there’s something about the sight of it that makes you recoil from it harder than Dracula from garlic. When you launched your site when it was all shiny and new, you had big hopes for it. But as time goes on, familiarity with your site starts to grow into contempt. You no longer like how it reads. …

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How great marketing mechanisms shook up Star Wars: The Last Jedi

There is a lot of crossover between franchise storytelling and marketing. A lot. Take Star Wars: The Last Jedi, for example. If you’ve been following me online, you know that I’m not exactly overjoyed with The Last Jedi.   But for all the issues I personally have with the movie (Dead Leia flying through space? Really? REALLY?), there’s no doubt its change of a direction was a masterstroke.   And …