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How to start a cult brand

How to start a cult brand

Understanding how to start a cult brand could give you an advantage in your market if you are looking to achieve rapid growth or if you have hit a plateau and need to kickstart growth again. If you are responsible for brand strategy or marketing for a growing business...

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Pride flag brand logos: tokenism or inclusion?

Pride flag brand logos: tokenism or inclusion?

Every summer we see rainbow flags pop up behind the logos of companies on Facebook, Instagram, twitter and Linkedin. It’s Pride! This year has seen more companies than ever jumping on the bandwagon to show that their LGBTQ+ customers and employees matter to them. But...

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The Ultimate Guide To LinkedIn Newsletters

The Ultimate Guide To LinkedIn Newsletters

Recently, you may have seen notifications on your LinkedIn account recently asking you to subscribe to a multitude of your connections' LinkedIn Newsletters? You may be asking yourself, who are these cheeky imposters and what business do they have with me? Well, these...

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