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How does your brand inspire real customer loyalty?

Here’s a quick quiz on customer loyalty. If your business suffered an injustice that meant you had to shut your doors through no fault of your own, what would your customers do? Shrug their shoulders and drift away to your competitors? Freeze and not doing anything, while constantly messaging you for updates when you may be back in business? Man the barricades, mobilize and do everything they goddamn could to …

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The #1 trait your business needs to smash your competition

When you begin your journey as an entrepreneur, it’s hard to imagine how the greats like Apple and Lovefilm created their immense success despite killer opposition. Competing against overbearing competitors and successfully changing your industry may seem like an insurmountable task. I’m here to let you into a secret: It doesn’t have to be. Your business must be built to withstand a never ending torrent of attacks because — unlike …

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Does your business lack momentum?

As an entrepreneur or small business owner, pitching a brand new idea to your market can be unexpectedly fruitless. Standing on a crowded street corner, a world full of strangers can pass you by without a second glance. You have an incredible idea, a product with shed loads of potential which you’re bursting to share, but not one of the hurried passers by gives you the time of day. Even …

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6 challenges killing your sales and putting a brake on growth

It’s a hallowed word in the world of business: sales. Whole businesses are born and are decimated as a result of the sales they make, or fail to make. The hard truth is — as you’ll doubtless be aware — if you’re not making sales, your business won’t survive. Cash flow dries up, profits plummet and don’t even get started on the horror of not making payroll. For business owners …

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The Ultimate Guide… For marketing that cuts through the noise

If you’re struggling to get the message about your business heard in this post-digital revolution age, you’ve probably already come to terms with what I’m about to say. And if you haven’t, I hate to be the one to break it to you, but… Advertising as we know it is dead. I’m from Italy. Both my parents were kids during the late 50s and early 60s, so they grew up …