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11 techniques to make you a headline ninja
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Embrace the reviews this awards season
Why reviews carry so much value for your company Watching the teaser trailer for The Revenant, we weren't overly impressed. It showed us two minutes of a grubby-looking Leonardo DiCaprio crawling and grunting through some wilderness and little else:...
How to channel Richard Branson’s charm and avoid Uber’s flops
No matter the industry, every up-and-coming startup is eventually going to step on someone’s toes. A famous example of a business dogfight stemming from an acute case of disruption is British Airways’ ‘dirty tricks’ Campaign against Virgin Atlantic Airways, which took...
How PureGym disrupted the fitness business model
The Day I (Almost) Got Married to a Hoola Hoop Disruption can manifest itself in plenty of ways. Most of the time, though, it occurs because a bright person in a given industry identifies the opportunity to streamline a process and make the customer’s experience...
How did Pokémon Go catch us all? Throw the ball now to let the mega app help your business
“Is it me, or are there more people glued to their phones than ever?” …You might have asked yourself when out and about these last couple of weeks. Right now, we’re experiencing a truly modern day phenomenon. And it’s all because of an app. The figures are incredible;...
Identify the problem BEFORE offering the solution
Do your prospects know you’re trying to catch their attention? I ask this as a result of some of the consultations I’ve been doing recently around delivering your message. It’s vitally important for you to develop a USP or value proposition which resonates with your...
The best headline writer ever (and it’s not who you think…)
Every copywriter has their kryptonite. There is always an aspect of copy which confounds every copywriter, at least once in their career. It varies between copywriters. But, for me, it’s headlines. Yes, that's right. THE most important part of any sales letter,...
The Deadpool Effect: How To Market Yourself Like A Superhero
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7 creative Valentine’s campaigns to set your pulse racing
Is it that time of year again? No, not Christmas. The other one. The one that's a bit of a drag whether you're allowed to be involved or not. Yep, that's it – V-Day. 14th Feb. The spend-all-your-cash-on-an-already-half-dead-bunch-of-flowers day. Well that's the...