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11 techniques to make you a headline ninja

On average, 8 out of 10 people will read a headline, but only 2 out of 10 will read the rest. I mean, it’s verging on miraculous you’re still reading now. Damn, I must be good… But seriously, it’s no wonder convincing people to read on is such a slog now.

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Embrace the reviews this awards season

Why reviews carry so much value for your company Watching the teaser trailer for The Revenant, we weren’t overly impressed. It showed us two minutes of a grubby-looking Leonardo DiCaprio crawling and grunting through some wilderness and little else: But then came the reviews. Rave reviews! And twelve, yes, twelve Oscar nominations! Suddenly, everyone’s asking whether it might finally be Leo’s time to win a coveted golden figurine at this …

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How to channel Richard Branson’s charm and avoid Uber’s flops

No matter the industry, every up-and-coming startup is eventually going to step on someone’s toes. A famous example of a business dogfight stemming from an acute case of disruption is British Airways’ ‘dirty tricks’ Campaign against Virgin Atlantic Airways, which took place some 25 years ago. Now one of the most prominent fleets in the world, in 1993 Sir Richard Branson’s Virgin Atlantic more resembled an (extremely resolute) bunch of …

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How PureGym disrupted the fitness business model

The Day I (Almost) Got Married to a Hoola Hoop Disruption can manifest itself in plenty of ways. Most of the time, though, it occurs because a bright person in a given industry identifies the opportunity to streamline a process and make the customer’s experience easier. Want an example? Here’s a good one. It was January 2011. I recall making it through the festive debaucheries in bad shape. I looked at …

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How did Pokémon Go catch us all? Throw the ball now to let the mega app help your business

“Is it me, or are there more people glued to their phones than ever?” …You might have asked yourself when out and about these last couple of weeks. Right now, we’re experiencing a truly modern day phenomenon. And it’s all because of an app. The figures are incredible; in under two weeks more than 35 million people downloaded it. And it’s got people hooked. It’s not an app that introduces …