How entering business awards can rocket your sales, boost awareness and exposure and help you leave the competition in your wake.
Picture it now.
You’re sat there staring up at the host on stage, fiddling with the edges of the envelope.
The audience is tense and quiets to a hush as the host prepares to announce the winner of the award your business has entered.
And then it happens.
Applause and cheers hit your ears as your company’s name is called out and a mixture of joy and relief washes over you as you walk up to collect your trophy.
You’re blinded momentarily from the flashing lights of the photographer as you lift your prize.
When you see the picture of yourself again holding your award in your newspaper and online, you can’t help but smile.
But you can wallow in your glory for long. There’s business to be done as your phones have been ringing off the hook with well wishes from existing customers and orders and new enquiries stacking up thanks from new prospects and leads.
Could this be you?
Having written dozens of award entries for major brands, small business owners and entrepreneurs and seen the effects on their business, I can vouch for the power of an award (or even a nomination) is helping a business grow.
With this in mind, here’s 10 reasons why even just being nominated for an award – let alone winning – brings your business benefits:
1. Stronger positioning against your competitors
Who are your audience more likely to use if you’re THE award-winning business in your sector?
2. More sales, more customers
Winning or being nominated for awards serves as a strong indicator of trust-worthiness among prospective customers. Businesses who regularly enter and win awards report increased sales and income against businesses who don’t enter awards.
Successful businesses like to work with other successful businesses. By demonstrating your credentials in a public awards ceremony, other awards entrants will look on your more favourably. One of our clients who recently won a regional business award picked up a lucrative contract from another business award entrant as a direct result of entering those awards.
3. Recognition of your expertise
Depending on the type of award and category, being seen as nominees within awards categories positions you favourably within your peer group. Even though an award is no real indicator of expertise and experience, entering these further reinforces the true value and skill you bring to your profession and sector. It gives you much deserved recognition for your hard work.
4. Rewarding for your staff
Recognition at an awards ceremony gives a morale boost to your company’s employees and gives them a focus for their purpose at work. Knowing they have contributed to the recognition winning an award brings is a great motivator to continue to perform for your company.
5. Levels the playing field
In many cases, business awards give you an opportunity to compete against the big boys and stand side-by-side with them on stage and on the billing. Many categories of business awards allow you to go head-to-head against major blue chip companies and, in many cases, succeed in areas from customer service, innovation and impact.
What value would it bring to your business seeing your company logo lined up against some of the UK’s most well-known brands?
What effect will that have on your customers?
6. Greater awareness
If your business is nominated or becomes a finalist, depending on the awards organiser you will most likely receive a certain amount of highly valuable publicity before the event, through print, email and social media as well as on the night of the awards ceremony.
As a winner, you can expect this awareness to be multiplied even further.
7. Publicity opportunities
Just being nominated for an award gives you the opportunity to use this for PR and publicity purposes. You will usually be given the opportunity to use the awards branding on your website and in your marketing materials, all of which help build trust and awareness with your target audience.
8. Valuable exposure
A positive side-effect of being nominated and entering awards which many business award entrants report back to me is the additional exposure for their company. Depending on the awards judging panel, an awards ceremony is a good opportunity to put your business in front of a number of influential and noteworthy people who may be key players within your industry, sector or region. Standing out during the awards process bring additional benefits.
9. Significantly enhances customer retention and loyalty
Entering and winning business awards demonstrates to your customers that your business is at the top of its game, reinforcing their reasons for using you in the first place. It also helps build brand loyalty as customers are always keen to stick with businesses who are perceived to be doing well.
If you are considering entering your business for an award, make sure you carefully choose your awards process and category to best suit your business and its achievements over the preceding 12 months.