by Jody Raynsford | Mar 1, 2017 | All, Marketing strategy
If you’re struggling to get the message about your business heard in this post-digital revolution age, you’ve probably already come to terms with what I’m about to say. And if you haven’t, I hate to be the one to break it to you, but… Advertising as we... 
by Jody Raynsford | Feb 26, 2017 | All, Email marketing
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by Jody Raynsford | Feb 25, 2017 | All, Marketing strategy
Why reviews carry so much value for your company Watching the teaser trailer for The Revenant, we weren’t overly impressed. It showed us two minutes of a grubby-looking Leonardo DiCaprio crawling and grunting through some wilderness and little else: But then... 
by Jody Raynsford | Jul 26, 2016 | All, Disruptive business, Marketing strategy
“Is it me, or are there more people glued to their phones than ever?” …You might have asked yourself when out and about these last couple of weeks. Right now, we’re experiencing a truly modern day phenomenon. And it’s all because of an app. The figures are incredible;... 
by Jody Raynsford | May 4, 2016 | All, Marketing strategy
Do your prospects know you’re trying to catch their attention? I ask this as a result of some of the consultations I’ve been doing recently around delivering your message. It’s vitally important for you to develop a USP or value proposition which resonates with your... 
by Jody Raynsford | May 3, 2016 | All
Every copywriter has their kryptonite. There is always an aspect of copy which confounds every copywriter, at least once in their career. It varies between copywriters. But, for me, it’s headlines. Yes, that’s right. THE most important part of any sales letter,...