by Jody Raynsford | Oct 4, 2017 | All, Disruptive business
Here’s a quick quiz on customer loyalty. If your business suffered an injustice that meant you had to shut your doors through no fault of your own, what would your customers do? Shrug their shoulders and drift away to your competitors? Freeze and not doing... 
by Jody Raynsford | Mar 31, 2017 | All, Disruptive business, Marketing strategy
As an entrepreneur or small business owner, pitching a brand new idea to your market can be unexpectedly fruitless. Standing on a crowded street corner, a world full of strangers can pass you by without a second glance. You have an incredible idea, a product with shed... 
by Jody Raynsford | Mar 15, 2017 | All, Disruptive business, Marketing strategy
It’s a hallowed word in the world of business: sales. Whole businesses are born and are decimated as a result of the sales they make, or fail to make. The hard truth is — as you’ll doubtless be aware — if you’re not making sales, your business won’t survive. Cash flow... 
by Jody Raynsford | Feb 23, 2017 | All, Disruptive business, Marketing strategy
No matter the industry, every up-and-coming startup is eventually going to step on someone’s toes. A famous example of a business dogfight stemming from an acute case of disruption is British Airways’ ‘dirty tricks’ Campaign against Virgin Atlantic Airways, which took... 
by Jody Raynsford | Feb 18, 2017 | All, Disruptive business, Marketing strategy
The Day I (Almost) Got Married to a Hoola Hoop Disruption can manifest itself in plenty of ways. Most of the time, though, it occurs because a bright person in a given industry identifies the opportunity to streamline a process and make the customer’s experience... 
by Jody Raynsford | Jul 26, 2016 | All, Disruptive business, Marketing strategy
“Is it me, or are there more people glued to their phones than ever?” …You might have asked yourself when out and about these last couple of weeks. Right now, we’re experiencing a truly modern day phenomenon. And it’s all because of an app. The figures are incredible;...