by Jody Raynsford | Apr 28, 2017 | All, Marketing strategy
When you begin your journey as an entrepreneur, it’s hard to imagine how the greats like Apple and Lovefilm created their immense success despite killer opposition. Competing against overbearing competitors and successfully changing your industry may seem like an... 
by Jody Raynsford | Mar 31, 2017 | All, Disruptive business, Marketing strategy
As an entrepreneur or small business owner, pitching a brand new idea to your market can be unexpectedly fruitless. Standing on a crowded street corner, a world full of strangers can pass you by without a second glance. You have an incredible idea, a product with shed... 
by Jody Raynsford | Mar 15, 2017 | All, Disruptive business, Marketing strategy
It’s a hallowed word in the world of business: sales. Whole businesses are born and are decimated as a result of the sales they make, or fail to make. The hard truth is — as you’ll doubtless be aware — if you’re not making sales, your business won’t survive. Cash flow... 
by Jody Raynsford | Mar 1, 2017 | All, Marketing strategy
If you’re struggling to get the message about your business heard in this post-digital revolution age, you’ve probably already come to terms with what I’m about to say. And if you haven’t, I hate to be the one to break it to you, but… Advertising as we... 
by Jody Raynsford | Feb 25, 2017 | All, Marketing strategy
Why reviews carry so much value for your company Watching the teaser trailer for The Revenant, we weren’t overly impressed. It showed us two minutes of a grubby-looking Leonardo DiCaprio crawling and grunting through some wilderness and little else: But then... 
by Jody Raynsford | Feb 23, 2017 | All, Disruptive business, Marketing strategy
No matter the industry, every up-and-coming startup is eventually going to step on someone’s toes. A famous example of a business dogfight stemming from an acute case of disruption is British Airways’ ‘dirty tricks’ Campaign against Virgin Atlantic Airways, which took...