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The #1 trait your business needs to smash your competition

The #1 trait your business needs to smash your competition

by Jody Raynsford | Apr 28, 2017 | All, Marketing strategy

When you begin your journey as an entrepreneur, it’s hard to imagine how the greats like Apple and Lovefilm created their immense success despite killer opposition. Competing against overbearing competitors and successfully changing your industry may seem like an...
Does your business lack momentum?

Does your business lack momentum?

by Jody Raynsford | Mar 31, 2017 | All, Disruptive business, Marketing strategy

As an entrepreneur or small business owner, pitching a brand new idea to your market can be unexpectedly fruitless. Standing on a crowded street corner, a world full of strangers can pass you by without a second glance. You have an incredible idea, a product with shed...
6 challenges killing your sales and putting a brake on growth

6 challenges killing your sales and putting a brake on growth

by Jody Raynsford | Mar 15, 2017 | All, Disruptive business, Marketing strategy

It’s a hallowed word in the world of business: sales. Whole businesses are born and are decimated as a result of the sales they make, or fail to make. The hard truth is — as you’ll doubtless be aware — if you’re not making sales, your business won’t survive. Cash flow...
The Ultimate Guide… For marketing that cuts through the noise

The Ultimate Guide… For marketing that cuts through the noise

by Jody Raynsford | Mar 1, 2017 | All, Marketing strategy

If you’re struggling to get the message about your business heard in this post-digital revolution age, you’ve probably already come to terms with what I’m about to say. And if you haven’t, I hate to be the one to break it to you, but… Advertising as we...
Embrace the reviews this awards season

Embrace the reviews this awards season

by Jody Raynsford | Feb 25, 2017 | All, Marketing strategy

Why reviews carry so much value for your company Watching the teaser trailer for The Revenant, we weren’t overly impressed. It showed us two minutes of a grubby-looking Leonardo DiCaprio crawling and grunting through some wilderness and little else: But then...
How did Pokémon Go catch us all? Throw the ball now to let the mega app help your business

How did Pokémon Go catch us all? Throw the ball now to let the mega app help your business

by Jody Raynsford | Jul 26, 2016 | All, Disruptive business, Marketing strategy

“Is it me, or are there more people glued to their phones than ever?” …You might have asked yourself when out and about these last couple of weeks. Right now, we’re experiencing a truly modern day phenomenon. And it’s all because of an app. The figures are incredible;...
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