by Jody Raynsford | Oct 16, 2018 | Tone of Voice, Website Copywriting
69% of all e-commerce visitors abandon their shopping cart. So, why do people have commitment issues with shopping carts? Hidden shipping costs, creating a new account, concerns about payment security, confusing and complicated checkout flows… There’s a lot of reasons... 
by Jody Raynsford | Feb 10, 2016 | All, Marketing strategy, Tone of Voice
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by Jody Raynsford | Feb 3, 2016 | All, Marketing strategy, Tone of Voice
Is it that time of year again? No, not Christmas. The other one. The one that’s a bit of a drag whether you’re allowed to be involved or not. Yep, that’s it – V-Day. 14th Feb. The spend-all-your-cash-on-an-already-half-dead-bunch-of-flowers day. Well... 