by Jody Raynsford | Oct 16, 2018 | Tone of Voice, Website Copywriting
69% of all e-commerce visitors abandon their shopping cart. So, why do people have commitment issues with shopping carts? Hidden shipping costs, creating a new account, concerns about payment security, confusing and complicated checkout flows… There’s a lot of reasons... 
by Jody Raynsford | Jul 5, 2018 | All, Website Copywriting
Face it. No matter how much you tweak or fiddle with your website, there’s something about the sight of it that makes you recoil from it harder than Dracula from garlic. When you launched your site when it was all shiny and new, you had big hopes for it. But as...