Build Your Content Strategy Workshop
schedule

Next Workshop:

Wednesday 11th September 2019

  • 30
    DAYS
  • 15
    HOURS
  • 15
    MINUTES
  • 55
    SECONDS
 The only one-day workshop that takes you all the way from a blank sheet of paper to a comprehensive, customer-getting, attention-grabbing content strategy your competition won't see coming...

✔ Say hello to more ideal customers, more sales and more profit
✔ Say goodbye to overwhelm, confusion and paralysis
✔ We'll show you exactly how we build our content strategies for our agency clients
✔ And then we'll give you everything you need to do it for yourself, including templates, workbooks and cheatsheets
Let us show you how to build a content strategy tailored to your business
Our training workshops are designed to be a blend of training and hands-on work so you walk away with an actual plan to start using in your business. The Hello Genius team are there to support you with advice and guidance during the workshop so you get all the benefit of our expertise and experience on the day. 

Join us and let's build your killer strategy together.
For many businesses, content is a NIGHTMARE
Problem #1
"I don't know where to begin about what to write"

Knowing what content to write, how to write it and even where to begin can be overwhelming and confusion. With so many conflicting ideas and opinions, it's no wonder you don't know which way to turn to get started.

Problem #2
"I don't have time or the resources"

Even when you know you need to get content created and promoted, there's that little old problem of not having enough hours in the day. How can you run your business AND get your content done without adding costs, effort or time?

Problem #3
"How will I actually know it's workin?"

Content is the easiest thing to waste time and effort creating and promoting without ever looking at whether it delivers results. So many businesses waste the hours put into content by failing to measure and track success.

Don't waste time trying to figure it out yourself

Putting together your own content strategy that delivers more attention from your ideal customers, a clear plan of what you need to do and when and how to use your resources to best effect needn't be difficult.

It's simple and straightforward when you know how. Don't waste time trying to figure it all about by yourself. Follow the exact approach we use with our clients and build a strategy that meets every one of your objectives, regardless of your size or level of resources.

How to finally get your content strategy delivering leads, customers and sales

This workshop will help you clarify your marketing objectives and get your content aligned so you're never overwhelmed, overworked and stressed out by content ever again

During This Workshop, You'll Discover...
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How to understand exactly what your ideal customer wants to read, watch or listen to gain their attention (and leave your competitors struggling to get noticed)
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How to ethically "mindread" your target market so you can communicate with them in a way they can't help but engage with
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Why 99% of business content plans are doomed to fail (and exactly how to guarantee your content strategy actually achieves your objectives)
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The 2 big things you need to have in place before you even start thinking about building a content strategy (and give you an advantage over nearly every other business out there)
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How to use all your existing marketing resources, team members and assets to kickstart your strategy (and how to quickly build all the missing assets needed to win more customers fast)
Jody Raynsford, Founder at Hello Genius

Jody is direct response marketing consultant and copywriter, author and educator in the field of marketing who helps businesses, brands and entrepreneurs stand out.

He has worked with some of the best-known marketing organisations in the world, delivering six-figure campaigns. 

He built a methodology to help business owners and entrepreneurs who want to bring new ideas to market develop the right message to succeed. His agency Hello Genius works with sector-disrupting SMEs and brands in the UK and beyond.




Venue:
Victoria Park Plaza, London
239 Vauxhall Bridge Rd, Pimlico, London SW1V 1EQ
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Central, convenient location just 4 min walk from London Victoria mainline station and underground station
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Comfortable, modern meeting room with wifi
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Unlimited tea and coffee during the day
Wednesday September 11, 10am-5pm

Price:
£199+VAT
(before August 31)

After August 31, the price rises to £249+VAT

 Claim your £50 off when you buy before August 31
Pay just £199+VAT before August 31 (£249+VAT after August 31)
Praise for Hello Genius Academy courses
"Jody is a whole new level! I'm blown away by not only his expert knowledge, which is hugely impressive on its own, but also his clarity of thinking is what makes him stand apart from other copywriters and consultants"
Sam Ashdown
Marketing Magic for Independent Estate Agency Owners
"The value I take away from Jody is irreplaceable. I can see this changing my business and my life. I would 100% recommend investing in what Jody has to offer"
Ilze Whiteman
The Cleaning Coach
 Claim your £50 off when you buy before August 31
Pay just £199+VAT before August 31 (£249+VAT after August 31)
FAQs about this workshop
Can I bring team members/partners on the workshop?
Yes. In fact, we'd encourage you to bring other members of your team who may be a part of helping implement a content strategy. We offer a discount on subsequent tickets for team members, so please let us know at hello@hellogenius.co.uk and we'll arrange discounted pricing for additional team members.
How quickly will I see results from the content strategy?
Although we can't guarantee any results, it depends on the amount of planning, creation and - importantly - promotion that is put into the strategy. As you will discover, most content plans fail because too much emphasis is put on creation and not enough on promotion. The more promotion you do and the most dialled in to your ideal audience your content, the better results you will have.
Can I get my money back if I can't attend?
Unfortunately, we cannot offer any refunds within one calendar month of the workshop. 
I'm a member of the Hello Genius Academy - do I get a special rate?
Yes, absolutely. Hello Genius Academy subscribers and lifetime members get a permanent preferential rate on tickets to workshop and training. You will receive a notification when these limited number of tickets are available for you to purchase. 
Do I need a team to make a content strategy work?
No, although it helps :). It all depends on how much resource you have. For many entrepreneurs working on their own, we would suggest a content strategy is essential because they don't have the resources to waste time and effort on promotional content that doesn't work. 
How much time and effort will it take to get all the assets I need?
You may already have many of the assets you need to get your content strategy started. One of the purposes of the content strategy workshop is helping you understand what you already have, what you need to create and work out the best way to bridge the gap.
Do we get a video/copy of the training as part of the ticket?
No, although you can opt to buy the recordings if you would like. If you are a Hello Genius Academy subscriber, you will automatically get access to all training recordings (if available).
Will this teach me how to run Facebook advertising?

No. The content strategy workshop is designed around planning, creating and promoting content in a strategic way that delivers your objectives. However, this content could form the basis of a powerful advertising campaign should you wish to use it that way. The course does not teach you how to run Facebook ads or other advertising. For these programmes, please see future Hello Genius Academy Courses.

Is this the same as a social media management course?

No. While you will most likely be developing content for social media, the focus of the course is not showing you how to manage multiple social media platforms or understanding the nuances of each channel. Of course, all the content you develop using your strategy can be promoted through social media platforms and any other channel, but this workshop does not cover specific management platforms for social media. Please see upcoming Hello Genius Academy Courses for social media in the future.

If I do the workshop and realise it's too much work for me right now, can you build and implement the content strategy for me?
Of course, we'd be delighted to build out your content strategy. If you're thinking about this anyway, it's a good idea to come on the workshop as it will help clarify your objectives and thinking around your brand, marketing and assets. Also, we offer a discount of the price of the workshop ticket against any future content strategy work should you wish to hand us responsibility for implementation.
 Claim your £50 off when you buy before August 31
Pay just £199+VAT before August 31 (£249+VAT after August 31)
schedule

Next Workshop:

Wednesday 11th September 2019

  • 30
    DAYS
  • 15
    HOURS
  • 15
    MINUTES
  • 54
    SECONDS
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