How we unpicked a complex audience to launch a transformational education programme in style

A few months back we were contacted by social entrepreneur, Helen Al Uzaizi. She was far away – in Dubai. “Ooooh.”

Helen was in the final stages of setting up a UAE branch of the international ‘BizWorld’ program when she got in touch. The program teaches the basics of entrepreneurship to 7-15 year olds through a hands-on, school-based project.

Her solid business plan had already secured the partnerships necessary to see the programme become a reality and everything was starting to take shape.

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