How we opened teachers’ eyes to a better era in school photography

MySchool.Photos is the brand new traditional school photography branch of one of the UK’s most trusted school sports photographers – DE Photos.

Having been in close contact with school decision makers for many years, director Mike Moore knew teachers were fed up of the admin-heavy task of getting a good school photo into the hands of each child’s waiting relatives.

He also knew the parents were unhappy: they had no photos to choose between and getting hold of any was a lengthy process involving restrictive packages, cash-in-hand and written order forms.

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