Controls how your product is perceived with well-chosen words.
Copywriting helps you stand out.
Picture two products side-by-side. They’re exactly the same – the same specification, the same price. And they look identical, too.
The prospect has no way of discerning between either based on looks, price or any other frame of reference available to them.
All you have available to make the sale are the words you use. And the best words win. It’s that simple.
So, when the stakes are high, what do you do?
…Here’s what you wouldn’t do: Write dull, lifeless copy, which rolls out all the same clichés as your competitors.
Yet, faced with the possibility of nearly making a sale or encouraging the ever-sceptical reader to take action, companies often pull back from the brink at the very moment it matters.
They write sales pages, blog posts or landing pages that are bland. Mediocre. Inoffensive.
When most companies are none of those, really. We’re pretty sure you have a great story, and a product worthy of delivering a ton of value. You just need copywriting to bring it to life.
But when it comes to telling your own story, often something doesn’t quite connect.
OUR COPYWRITING APPROACH
What’s the answer to winning copywriting? Well, we believe it comes in three parts:
Understanding on a deep level who your audience is for your product or service and how their perception of your brand or business intersects with their emotional beliefs.
Connecting with those emotional beliefs and demonstrating your understanding and empathy with them through the use of story.
Copywriting is about results. Testing what works, what doesn’t and changing the copy when needed to achieve the best call to action.
Rarely do business and brands conquer all three, although many are good at least one.
Of course, the most important stage is No.1.
Without identifying your audience and developing an understanding and empathy with them, you’ll struggle to engage or convert.
It’s true whether you’re writing for social media or web pages.
That’s where we start with copywriting. That’s where every conversation starts.
Only once you’ve identified the right audience can you engage meaningfully and authentically.
“It just wasn’t possible to create the level of momentum we have now without Hello Genius. To see the quality, the frequency and the volume of content coming through which we can now use to get our message out in the marketplace has been really refreshing.”
Pete Byrne, esphr
want COPY THAT REALLY CONNECTS WITH YOUR AUDIENCE?
Tell us a little about your business and the project you need help with so we can make it happen.