Website copywriting turns your site into your most powerful marketing asset.
THE WEBSITE CHALLENGE.
Good website copywriting can transform your business. Your website could be so much more than an online information source.
*Correction* – it needs to be.
Your website is the first place most people come into contact with your company. It’s where the first impression is made.
That’s why what you say there is so important.
less ‘we’, more ‘you’.
Forget talking about yourself. The prospect is thinking of their own interests, and you need to speak to these.
You need to spell out why you’re different and captivate each site visitor by how in touch you are with their needs.
Our website copywriting process is designed to get under your target audience’s skin to come up with only the messages they want to read, draw out your personality and passion for what you do and – importantly – make it sound like you’re the one speaking.
The process of writing starts with understanding your reader’s needs and the target market. Through surveys and interviews, we gain a deep understanding of your target audience and from this develop buyer personas.
We know that to catch, hold and convert your audience’s attention into action, your website must:
Call out your audience and their situation right away to capture them from the get go.
Hit them with a vision of how their life will be better once they’ve turned to you.
3. Position + build trust
Tell them what it is you offer, why they can trust you and what they should do next…
THE ELEMENTS OF SUCCESSFUL WEBSITES.
The most engaging websites use all the same elements of a strong spoken sales pitch, with everything underpinned by authentic personality. Our website copywriting focuses on:
- Writing compelling headlines
- Highlighting your value proposition
- Demonstrating social proof
- Offering a great user experience for website visitors
- Using your brand voice throughout the website
- Position your business as an authority
CHOOSE THE BEST WEB COPYWRITING FOR YOU.
Our team can work on all element of web copywriting, including writing compelling copy for your home page, product pages, product descriptions, sales pages, micro copy, and calls to action.
We’re also pros at developing content marketing designed to drive traffic to your website or to increase visibility in search engines. Content marketing activities include blog writing, press releases, social media posts and other marketing materials.
WeB COPY NEEDS TO WORK FOR YOUR READER.
Online copywriting requires a different set of skills. Your target readers may consume online content is many different ways.
That’s why we focus on utilising strong headlines and sub headlines, organising pages to improve your reader’s journey and making the website content as readable and accessible as possible with short sentences and a clear call to action on every page.
GOOD WEB COPY IMPROVES SEARCH RESULTS.
Improving your website copy and working with a web copywriter help improves your visibility in search engine results.
Google and other search engines look for rich web content that users enjoy reading. Your web pages, landing pages and blog posts have to work hard to get visibility so quality and relevance is key.
“I felt comfortable and confident during the whole process and felt the work they were doing was as important to them as it was to me. Everyone who saw my website complimented me on it! That, to me, is a true testament of the work done.”
Helen Al Uzaizi, BizWorld UAE
want to make your website work for you?
Tell us a little about your business and the project you need help with so we can make it happen.